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This is the first of three articles that will cover nearly every aspect of how to prepare for and redesign your website from a business perspective. The second and third installments are also available.
Achieve Better Results
website will help your company achieve better results
by giving you an opportunity to fine-tune your content, remove features
that aren’t producing results, while highlighting the ones that
This article assumes that you’ve already hired someone to
redesign your site. And someone within your firm has been designated to
manage the project.
Complete Overhaul vs. Esthetic Changes
In our industry, there are generally two main types of website redesigns. There is the complete overhaul which normally involves producing a brand new site from scratch using content from the current one as a basis for the new design.
the type that involves
mostly esthetic changes. This kind of redesign often includes new and
updated graphics, product pictures and new content to reflect
additional product or service offerings. Other types of website
redesigns involve a mixture of the two. However, no matter which method
you choose, following a simple plan can help your company achieve even
Goals and Objectives
Most business people are already familiar with the exercise of determining goals and objectives. In the case of a website redesign the process is very similar. Except this time you have some key advantages such as statistics about people who've visited your site in the past.
For those of you who need a friendly reminder, some things you may want to consider are:
Profile Your Existing Customer Base
There are many other factors to consider when determining audience demographics. As a rule of thumb create a profile of your existing customer base to help determine them. Also consider the website itself; will it need to provide any special services such as information in languages other than English?
What's Next?The next two installments in this three part series will cover how to capitalize on customer data(Website Redesign Part 2.) Then how to plan, collect and organize your content and put it all together (Website Redesign Part 3